Sitecore Experience London

Agenda

When: 28 August, 2019 | Sydney
Location: Sydney Hilton

Time Session
 8:00 - 9:00am

Registration

Continental Breakfast / Exhibition hall open

Demo Booth Activity

Experience Platform: Sitecore + Content Hub Dam v.2 and CMP connector
Experience Commerce: Case Studies/Meet Product Marketing
Content Hub: Finding Your Content

9:00 - 9:05am

Welcome to Sitecore Experience ANZ

Speaker: Mark Troselj, SVP Asia Pacific and Japan Sitecore

9:05 - 10:05am

5 Hard Truths for Marketers Driving Digital Experience

Speakers: Paige O'Neill, CMO, Sitecore
David Johnston Bell, Lead Architect, Toyota
Diane Gates, CMO, Minter Ellison
Marcus Marchant, Chief Digital and Innovation Officer, QBE

From misalignment with the C-Suite and personalisation paralysis to the looming content crisis, Sitecore CMO Paige O’Neill reveals the most common roadblocks to digital transformation, and challenges marketers to rise above them. Sitecore customers will take the stage to share the inside stories of their success.

10:05 - 10:50am

Guest keynote: The Experience Economy

Speaker: Naomi Simson, Entrepreneur | Co-Founder Big Red Group (BRG)

'Experiences' is a term used for everything from customer experience, to employee experience - it is used to denote the human element or emotional connection created. Every business is impacted by the phenomenon of #AccessOverOwnership and the Experience Economy, resulting in a shift in business mindset from transactional to experiential. Naomi Simson is a trailblazer in the Experience Economy since the term was first invented. As a pioneer in online marketplaces and the Experience Economy, Naomi Simson urges audiences to consider whether they offer an experience that will engage, entertain, build trust and create an emotional connection with their business. Naomi is a one of Australia’s most prominent entrepreneurs, founder of the Big Red Group (BRG), a passionate supporter of Australian businesses, a prolific blogger, business commentator, best-selling author and has appeared in four seasons of the Australian Shark Tank as the #redshark.

10:50 - 11:20am

AM break / Exhibition hall open

Demo Booth Activity

Experience Platform: Sitecore Headless
Experience Commerce: Case Studies/Meet Product Marketing
Content Hub: Products and Marketing, All in One Place

11:20am - 12:05pm

A Voice at the Table: How diversity fuels innovation and drives business results

Facilitator: Paige O'Neill, CMO, Sitecore
Speakers: Akshay Sura, Partner, Konabos Consulting
Zoe Freeman, Senior Manager, Sitecore Alliance, Deloitte Digital
Fatima Said, Founder, eWave

Diversity and inclusion are great buzzwords, but moving an organisation from talk to walk involves a lot of action, big and small. Sitecore CMO Paige O'Neill will share what steps Sitecore is putting into place to achieve a truly inclusive workplace, and the benefits to our customers and our own business from those initiatives. A diverse panel of business leaders will share their stories and highlight practical, daily tactics that anyone can take in their workplace to help make sure that diverse voices are included, to the benefit of both the individuals and the organisation.

12:05 - 12:45pm

The State of Marketing in Australia and New Zealand

Speakers: Jordan Reizes, Head of APJ Marketing, Sitecore
Dave Phillips, Partner at Deloitte Digital
Karli Amber Smith, Vice President - Specialist Solution Engineering APAC, Salesforce

Thanks to digital, the state of marketing is evolving faster than ever. To help stay in front of the issues driving marketing, we've brought together Deloitte and Salesforce to give you the latest on CMO priorities for the state of marketing in Australia and New Zealand and key areas of focus.

12:45 - 1:45pm

Lunch / Exhibition hall open

Demo Booth Activity

Experience Platform: Sitecore + SFMC - Showcase the v2 connector
Experience Commerce: Customer Journey
Content Hub: Planning Campaigns Has Never Been Easier

Breakouts
 

Track 1:
Personalise with Precision

Personalisation drives marketing results. In these three breakout sessions, we’ll dig deep into the why and how of personalisation. Join us for practical advice on justifying the investment in personalisation capabilities, choosing and implementing the best tactics for your organisation, and building trust in a new era of privacy.

Track 2:
Connections Driving Commerce

Brand loyalty may be hard to keep, but consumers still connect with brands. They’re looking for authenticity and emotional resonance. To create this, you have to provide experiences that demonstrate you know who they are and what they need and desire. In these three breakout sessions, we’ll discuss the secrets to inspiring and engaging customers to develop lifelong relationships with your brand.

Track 3:
Solve the Content Crisis

To create the immersive experiences today’s consumers demand, marketing teams have to tailor content to the individual and make it available in the right format, at the right time—or else the connection is lost for good. In these breakout sessions, you’ll hear real stories from the frontlines about marketers connecting the dots between content and customer behaviour.

1:45 - 2:25pm

Track 1: Personalisation

The Leader’s Guide to Creating a Culture of Personalisation

Speakers: Chris Stennett, Senior Director, Value Engineering & Business Optimisation, Sitecore
Mirko Roettgers, Head of Digital Transformation & Technology, BUSSQ

Personalisation starts with a mindset that puts your customers—and their individual needs, desires, and objectives—at the forefront of your marketing initiatives. In this session, you’ll learn how to get leadership buy-in, establish a winning team, and build the business case for personalisation, AI and CX transformation step by step.

Track 2: Commerce

Retention and Experiences: The Drivers of New Commerce

Speaker: John Menagh, Commerce Solution Specialist, Sitecore

The days of acquisition focused approach to digital success are over, primarily driven by the new generation of consumers and their abilities to ignore you. How does a marketer reach and keep relevant to the digital native consumer in this new age. Is your organization data led and customer centric, what does that mean anyway? Let’s agree that we need to change and what we need to do to get to the ‘next level’. Can we start by discussing what a great experience looks like?

Track 3: Content

Solving the Content Crisis

Speakers: Jaqueline Baxter, Digital Strategist, Hedgehog, a Sitecore company
Claire Austin, Content Marketing Evangelist, LinkedIn

Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance of channels becomes the bottleneck for delivering customer experiences. We call it The Content Crisis. Understand the benefits of solving the content crisis.

2:25 - 3:05pm

Track 1: Personalisation

Ogilvy

Putting Personalisation into Practise

Speakers: Alison Sainsbury, Senior Marketing Consultant, Sitecore
Jo Gartner, Digital Marketing Project Manager, Dexus

Everyone talks about personalisation but how do you move from planning to sucess? Join a fast track workshop, developed based on working with hundreds of customers globally, enabling you put personalisation plans into practise.

Track 2: Commerce

Real-Life Digital Transformations from Real Digital People

Speakers: Anthony Chan, Vice President, Strategic Products Sales, Sitecore
Nadine Brown, Digital Transformation & Customer Experience, Foodstuffs

Let’s here from two people who have transformed organizations and discuss the battle scars they now wear with pride. Look at how convenience has played a role in the digital experiences and how technology has made these organizations more nimble and able to respond to changes in 2 conservative sectors. Keep your notepads handy and take some actionable pointers back to the office with you.

Track 3: Content

Making a Difference with Content and Technology

Speakers: Daniel Daly, Digital Asset Management Sales Specialist, Stylelabs, a Sitecore company
Roger Connolly, Director, Presales & Professional SaaS, Stylelabs, a Sitecore company

Hear a global customer story on creating, managing and distributing content. Get an inside view of the value that the combination of Content and technology platforms bring to the marketing function of any organisation.

3:05 - 3:35pm

PM break / Exhibition hall open

Demo Booth Activity

Experience Platform: What’s new in Sitecore 9.2
Experience Commerce: Customer Journey
Content Hub: What Exactly Is a CMP?

3:40 - 4:15pm

Track 1: Personalisation

Espire

The Impact of Effective Personalisation

Moderator: Rebecca Mangan, Digital Experience Specialist, Sitecore

Speakers: Luke Williams, Associate Director, Digital Experience, Australian Catholic University
Ingrid Gotz, Head of Digital, Telstra Super
David Johnston-Bell, Lead Solution Architect, Toyota Motor Corporation

Sponsoring Partner: Espire

Personalisation isn't a one size fits all strategy. Our customer will share their stories about how personalisation has driven their marketing results and bottom line.

 

Track 2: Commerce

Modern B2B, It’s Not What You Think!

Speakers: Rob Earlam, Technical Evangelist, Sitecore
Kirsty McKay, Coates Hire

Once upon a time B2B at scale was about Field sales teams and a great call center. That was then. Nowadays B2B cannot cling to the old ways, trade and business clients expectations now mimic B2C, CFO’s don’t want to add more and more head count, if you want that order and to grow your slice of the market you’d better be easy and convenient to deal with! The modern B2B involves strong content around your products and an intuitive, open and fast digital strategy. Let’s hear from some modern warriors in this space!

Track 3: Content

Why DAM must be at the core of your MarTech stack 

Speaker: Andrew Lomas, Director & Founder, Creative Folks

Digital Asset Management (DAM) is nothing new: it is roughly 30 years old as a concept. However, a lot has changed in the world of Marketing over the past three decades. The explosion of digital channels provides content marketers with challenges in managing the volume of images, graphics, photos, video and audio needed to tell brand stories, run campaigns and manage product information. DAM is core to solving the problem of managing omnichannel content creation and delivery. It is no longer a ‘nice to have’.

This session will cover:

  • Keys to making your DAM as success
  • Where DAM fits into the rest of your MarTech stack
  • The challenges of integrating with other business systems
  • Leveraging AI and ML to improve content accuracy
  • Managing complex relationships between assets and metadata

 

4:30 - 5:00pm

The Brand Apocalypse and How to Survive It

Speaker: Vijayanta Gupta, Vice President, Strategies and Industries, Sitecore

Huge brands who have survived the last 100 years of business, economic & political crises are now disappearing. Explore the reasons this is happening beyond the digital transformation of the economy. Learn how rapidly expanding brands are exploiting the changes in the market to not just survive but thrive, and how you can adopt their approach to your business.

5:00 - 6:30pm

Networking Happy Hour / Exhibition hall open

Demo Booth Activity

Experience Platform: Custom Demo Requests
Experience Commerce: Custom Demo Requests
Content Hub: Custom Demo Requests

* Agenda details and times are subject to change